Overview

SoftGamings is a full-suite iGaming software provider offering white-label, turnkey, and self-service solutions for sports betting, casino, payments, and gamification. Founded in 2007 and headquartered in Latvia and Cyprus, the company has delivered 250+ projects globally, serving Europe, CIS, LATAM, and Asia.

Unlike providers that only specialize in sportsbook technology, SoftGamings provides a multi-vertical platform, ideal for brands looking to combine sports betting, casino, live dealer, and virtual sports in one backend.

Their sportsbook solution is built around BetRadar’s feed and risk management system, integrated into SoftGamings’ proprietary back office, payment gateway stack, and bonus engine.

Key Features

  • Sports & Market Coverage: 50+ sports and 370,000+ yearly events via BetRadar
  • Pre-match & Live Betting: Full real-time odds feeds and thousands of in-play markets
  • Bet Types: Single, combo, system, handicaps, teasers, live cashout, and custom markets
  • Multi-Language & Multi-Currency: Supports 50+ languages and both fiat/crypto wallets
  • Bonus & Promo Engine: Supports free bets, deposit bonuses, cashback, and custom campaigns
  • Affiliate System: Built-in or integration-ready with platforms like Income Access and Cellxpert
  • Gamification: Tournaments, achievements, levels, and reward stores

SoftGamings also includes KYC/AML, CRM, CMS, and analytics tools within the same backend—no need to bolt on third-party systems.

Front-End Capabilities

SoftGamings offers a ready-made sportsbook template that is easily reskinned for branding, or fully customized if needed. Clients can:

  • Use SoftGamings’ pre-built UI with fast deployment (2–3 weeks)
  • Customize layout blocks (odds tables, live widgets, betslips)
  • Integrate external designs via API
  • Add gamification layers, content sliders, and CMS-powered pages

Front-end highlights:

  • Optimized sportsbook layout for desktop, tablet, and mobile
  • Instant language/currency switchers
  • Live match streaming and scoreboards (BetRadar)
  • Player dashboard with bet history, bonuses, KYC, and preferences

Integration & APIs

SoftGamings functions as a middleware aggregator, supporting a wide array of integrations:

  • Data Feed: Powered by BetRadar or BetConstruct depending on the chosen package
  • Games & Virtuals: Over 100 game providers including Evolution, Pragmatic, and Endorphina
  • Wallet: In-house wallet or integration-ready with external PAM systems
  • Payment Gateway Hub: Supports 200+ payment systems including PayPal, Skrill, Neteller, Jeton, CoinsPaid (crypto)
  • Third-Party CRMs: Connect via REST API or webhook-based callbacks
  • Regulatory Plugins: Tools for responsible gambling, session limits, and self-exclusion

The system is modular and fully API-accessible for developers.

Mobile Compatibility

SoftGamings sportsbook is built mobile-first, providing seamless experiences across:

  • HTML5 Mobile Web: Fully adaptive sportsbook for iOS and Android browsers
  • Native App Integration: Available through partners for Android and iOS
  • Features:

    • One-click bet placement
    • Scrollable in-play event banners
    • Responsive betslip design
    • Customizable push notifications via integrated CRM

The UX is tailored for lightweight mobile data environments—ideal for growth in Africa, India, and Southeast Asia.

Pricing & Licensing

SoftGamings offers two primary commercial models:

1. White Label

  • Setup Fee: €25,000 – €40,000 depending on region and verticals (includes license)
  • Revenue Share: 15%–25% of GGR (negotiated based on size and product mix)
  • Includes: Licensing (Curacao, Malta, others), hosting, support, full tech stack

2. Turnkey Platform

  • You use your own license, and SoftGamings supplies the sportsbook tech stack
  • Setup Fee: ~€15,000+
  • Monthly Maintenance: Fixed or % of revenue depending on volume

Optional paid modules:

  • Advanced analytics dashboards
  • VIP player CRM suite
  • Additional verticals (fantasy sports, virtuals, esports)

Contact & Support

  • Website: www.softgamings.com
  • Email: [email protected]
  • Phone: +357 25 654 268
  • Languages: Support in English, Russian, Spanish, and others
  • Demo Access: Available upon request
  • Support:

    • Dedicated launch team and post-launch account manager
    • 24/7 tech support and ticketing system
    • Optional managed service add-ons (compliance, fraud, retention)

Conclusion

SoftGamings is one of the most accessible and versatile sportsbook platforms for businesses that want multi-vertical support and rapid time to market. With deep BetRadar integration, comprehensive wallet/payment stack, and a full set of marketing and gamification tools, it’s built for high-growth B2C brands in emerging and mid-tier regulated markets.

It’s especially well-suited for entrepreneurs launching from scratch or casino-first operators expanding into sportsbook. Operators seeking a reliable, ready-made platform that doesn’t cut corners on customization or localization will find great value here.

Pros

  • Fast deployment with flexible pricing options
  • Full casino + sportsbook + payment solution in one
  • Built-in affiliate and promo engines
  • Strong mobile UX and global market readiness

Cons

  • Limited proprietary innovation in sportsbook algorithms (relies on feed partners)
  • Not ideal for large enterprise operators seeking full in-house trading
  • Base template design may need UI enhancements for premium UX

Disclaimer

Sports-Key.com is an independent information resource. We do not offer gambling services. Information presented is for research and comparison purposes only. Licensing and compliance remain the responsibility of the chosen provider and operator. Use of this website constitutes acceptance of our terms.

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