Kambi White Label Sportsbook Review
Managed Performance. Precision Risk. Tier-One Reputation.
Overview
Kambi is a globally recognized sportsbook technology provider offering a fully managed platform to licensed B2C operators. Headquartered in Stockholm, with offices in London, Malta, and the US, Kambi powers some of the world’s most successful sportsbooks including Unibet, BetPlay, ATG, and Rush Street Interactive.
Unlike traditional white-label models, Kambi focuses on providing back-end services, risk management, and data intelligence, while leaving the front-end control in the hands of the operator. It is ideal for businesses that want high-performance trading and compliance support without giving up their brand or customer experience.
Kambi is publicly listed (Nasdaq Stockholm) and operates under strict regulatory oversight, making it one of the most trusted names in sports betting technology.
Key Features
- Fully Managed Sportsbook: Includes odds compilation, trading, risk, and compliance management.
- In-Play Betting: Over 500,000 live events annually with ultra-low latency and cash-out.
- Personalized Bet Offers: Player-level customization, smart bet builders, and suggested markets.
- Bet Builder: Integrated for pre-match and live betting on football, basketball, NFL, and more.
- Risk Management: Centralized player profiling, fraud detection, and limits tailored per market.
- Regulatory Compliance: Covered for multiple Tier 1 markets including the UK, US, Italy, Spain, Colombia, and Sweden.
- Managed Compliance Engine: Ongoing monitoring and alignment with changing market laws.
Front-End Capabilities
Kambi does not offer a traditional white-label front end. Instead, it delivers a flexible API-first architecture so that operators can fully brand and control the user interface.
Key Front-End Options:
- Use your own front-end development team to build a custom UI
- License one of Kambi's certified front-end partners (e.g. Shape Games)
- Integrate key widgets like the Kambi Bet Builder, odds blocks, and event tiles
This hybrid approach gives operators creative control while still benefiting from Kambi’s real-time trading and backend logic.
Integration & APIs
Kambi’s platform is known for its clean API documentation and robust integration support.
- Unified API Access: Market creation, odds fetching, bet settlement, and account controls
- Data Feeds: Real-time, managed in-house, ensuring consistent and regulated delivery
- CMS & CRM Integration: Compatible with Salesforce, Optimove, and custom player engagement tools
- Multi-Brand Capability: Launch multiple skins from one integration
Kambi provides dedicated onboarding engineers and integration project managers for new clients.
Mobile Compatibility
Kambi supports full mobile functionality across all layers of the sportsbook:
- Mobile Web: HTML5-based, adaptive design for high performance on Android and iOS
- App Integrations: Compatible with native apps, including embedded SDK widgets
- Bet Builder & Cash Out: Optimized for one-hand use and gesture-first UX
- Push Notification Support: Custom event triggers via API or CRM sync
The platform is battle-tested across high-demand environments like NFL weekends and World Cup events.
Pricing & Licensing
Kambi uses a tiered revenue share model and does not publish fixed pricing publicly. However, general terms include:
Typical Structure:
- Setup Fee: None (in most cases, onboarding is absorbed into revenue share)
- Revenue Share: 15%–25% of net gaming revenue (NGR)
- Minimum Monthly Commitments: May apply depending on territory and volume
White-label license provisioning is not included—Kambi works only with already licensed operators in regulated markets.
Contact & Support
- Website: www.kambi.com
- Email: [email protected]
- LinkedIn: linkedin.com/company/kambi
- Demo Request: Form-based inquiry via their corporate site
- Partner Support: 24/7 account management and live operations assistance
- Global Presence: Offices in Sweden, UK, Philippines, Australia, and the US
Conclusion
Kambi is not your typical plug-and-play white-label provider. Instead, it offers an elite sportsbook engine and fully managed trading service, ideal for operators with existing licenses and marketing capabilities who want a proven, regulatory-compliant infrastructure behind their own brand.
For those looking to scale internationally, offer elite live betting, and ensure high uptime during peak seasons—Kambi is a strategic partner with long-term reliability.
Pros
- World-class odds modeling and live event coverage
- Deep compliance and licensing support across continents
- Market-leading Bet Builder and player personalization
- Clean, modern APIs for full front-end freedom
Cons
- No traditional turnkey solution—requires operator resources for UI
- Higher cost entry compared to off-the-shelf providers
- White-label only available to licensed operators