Overview

CrustLab is not a typical white-label sportsbook provider—instead, it’s a specialist software development partner that builds custom sportsbook solutions from the ground up. Based in Kraków, Poland, CrustLab works with startups, regulated operators, and digital media groups to craft unique, scalable sports betting platforms.

Unlike plug-and-play white labels or off-the-shelf products, CrustLab delivers bespoke sportsbooks tailored to the client’s UX, regulatory, and feature requirements. Their solutions include odds engines, betting logic, user interface, back-office systems, and mobile app development—all built on modern technology stacks.

This is an ideal partner for brands that want to own their roadmap, differentiate themselves in the market, or break into verticals like fantasy, peer-to-peer betting, or personalized sports engagement.

Key Features

As a custom solution provider, CrustLab delivers a wide range of sportsbook capabilities depending on the client's requirements. Standard modules include:

  • Pre-Match & In-Play Betting: Custom betting logic with fast market rendering and deep pricing control
  • Odds Feed Integration: Compatible with BetRadar, BetConstruct, Genius Sports, or internal pricing models
  • Betting Markets: Tailored market types including singles, multis, custom combos, Asian handicaps, and micro-bets
  • Risk & Limits: Client-specific fraud prevention, bet limits, market exposure, and anti-abuse systems
  • Bonus & Promotions Engine: Custom reward mechanics tied to bet behavior, retention goals, or gamification

All modules are fully integrated with a real-time back office dashboard for operations, finance, KYC, marketing, and CRM.

Front-End Capabilities

CrustLab's biggest strength is its front-end flexibility and design innovation. Operators receive:

  • Fully branded UX built from scratch or based on UI kits
  • Responsive Design across all devices with custom styling for betslips, markets, dashboards, etc.
  • Dark Mode, RTL, Localization options
  • Gamified Interfaces for fantasy leagues, leaderboards, and challenges
  • Fast-loading SPAs (Single Page Apps) using React or Vue

CrustLab also supports custom CMS integration for content-heavy brands and can embed cross-sell casino and news sections into the UI.

Integration & APIs

CrustLab offers full-stack development with open API architecture and microservice deployment. Integrations include:

  • Odds & Data Feeds: BetRadar, Betgenius, or your own trading desk
  • Wallets & PAMs: SoftSwiss, EveryMatrix, or custom internal systems
  • Casino & Virtual Games: Via partners or aggregators like Slotegrator, SoftGamings
  • CRM Tools: Third-party or custom loyalty layers with segmentation and dynamic campaigns
  • Payment Systems: Custom checkout flows integrated with PayPal, crypto, Skrill, Stripe, etc.
  • Compliance Modules: Integration with KYC/AML providers like Jumio, Onfido, Sumsub

The end result is a fully owned sportsbook tech stack, built to spec.

Mobile Compatibility

CrustLab delivers mobile-first interfaces and native apps tailored to the brand experience.

  • Mobile Web: Lightweight HTML5 with optimized layouts for smaller screens
  • Native Apps: Custom Android/iOS apps with deep linking, Face ID, and live streaming
  • PWA (Progressive Web Apps): Available as a lower-cost alternative to native builds
  • Push Notifications: Fully integrated with promotions, bonus triggers, and live odds alerts

They focus on touch-optimized navigation, minimal load times, and one-hand usability, with personalized betting slips and quick-bet modules.

Pricing & Licensing

CrustLab does not offer a traditional white-label pricing model. Instead, it uses custom development contracts with flexible commercial arrangements:

Development Engagement Options:

  • Fixed-Scope Build: One-time cost for MVP or full sportsbook (typical range: €60,000–€150,000+)
  • Agile Sprints: Ongoing development under monthly retainers (e.g., €5,000–€15,000/month)
  • Revenue Share Hybrid: Available for strategic partners

Licensing & Hosting

  • CrustLab builds under the client's license, brand, and infrastructure
  • They offer hosting support (AWS, GCP, Azure) or hand-off deployment to internal DevOps

This model gives full product ownership to the client—including codebase, IP, and future roadmap.

Contact & Support

Demo sessions, scoping workshops, and proof-of-concept development available upon request.

Conclusion

CrustLab is a strong fit for operators who need more than a templated sportsbook. It’s a development partner for visionary betting brands—those launching something new, entering regulated markets with unique needs, or building a differentiated user journey.

Whether you're creating a mobile-first betting app, a fantasy betting hybrid, or your own odds engine, CrustLab delivers ownership, flexibility, and long-term scalability—qualities that typical white labels can’t match.

Pros

  • Fully custom sportsbook and mobile app builds
  • Deep integration capabilities across odds, payments, CRM
  • IP and tech stack ownership
  • Ideal for MVPs, prototypes, and niche verticals (fantasy, P2P, hybrid)
  • Cost-effective, fast deployment with multilingual support

Cons

  • Higher upfront development cost vs plug-and-play white labels
  • Longer launch timelines (8–20 weeks depending on complexity)
  • Requires product vision and internal project ownership

Disclaimer

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