Overview
Altenar is a respected B2B sportsbook software provider based in Malta with operational hubs in the UK, Spain, and Latin America. Since launching in 2011, Altenar has built its reputation on technical stability, localized support, and pragmatic platform delivery.
Their sportsbook-first architecture powers operators across Europe, LATAM, and Asia, with compliance in several key regulated markets including the UK, Sweden, Romania, Colombia, and Italy.
Altenar’s white label offering stands out for its lean operational model, flexible pricing, and rapid deployment—particularly for partners seeking high-uptime sports betting solutions with minimal operational friction.
Key Features
- 60+ Sports and 3,000+ Markets: Including pre-match and live betting across global and niche events.
- Live Betting Engine: Over 85,000 live events/month with robust latency and cash-out logic.
- Modular Platform: Integrates with multiple third-party products such as casino, payments, CRM, and affiliate tools.
- Multi-Currency & Language Support: Localizes the platform for regional brands.
- Retail Capability: In addition to online, Altenar supports terminal and shop betting systems.
- Customizable Risk Tools: Tailor exposure, limits, and player profiling by geography or operator strategy.
Altenar also provides centralized trading services, or allows the operator to plug in their own trading team via API.
Front-End Capabilities
Altenar offers a white-labeled, skinnable front end that can be quickly customized with:
- Brand colors, typography, and logos
- Page layouts for desktop and mobile
- Widgets for live scores, bet builders, event highlights
- Filters by sport, league, country, and time
You may also opt to build your own front end using Altenar’s documented APIs or customize an existing skin through their partner design teams.
Features
- SEO-optimized, fast-loading sportsbook layout
- Integrated CMS for news, promotions, banners
- Localization tools for language, region, timezone
Integration & APIs
Altenar’s back-end system is API-driven, with a strong emphasis on integration flexibility.
- Odds & Betting Markets API: Real-time market updates and price changes
- Casino Integration: Supports providers like Evolution, Pragmatic Play, and NetEnt
- Wallet Integration: Seamless linking with external PAMs or Altenar’s native wallet
- Payment Gateways: Compatible with major providers such as Trustly, PaySafe, Astropay, and crypto processors
- Affiliate System: Integrates easily with third-party tools like Income Access and MyAffiliates
Operators can use their own CMS and CRM, or rely on Altenar’s default solutions.
Mobile Compatibility
Altenar’s sportsbook is mobile-first, offering:
- Responsive Mobile Web: Automatically adapts to any device
- Native App Integration: Available for Android (APK) and iOS via wrapper or custom app builds
- Mobile Betting Features:
- Quick betslip
- Swipe-driven navigation
- Personalized event tabs
- Push notifications via CRM sync
Performance is optimized for low-data environments, ideal for LATAM and Africa.
Pricing & Licensing
Altenar is known for offering competitive and flexible commercial models, depending on the market, brand size, and service level.
Pricing Model
- Setup Fee: €10,000–€20,000 depending on features and region
- Revenue Share: 12%–18% of GGR
- White Label License Option: Available in MGA, UKGC, Colombia, and other jurisdictions
Optional Add-ons
- Live streaming feed integrations
- Virtual sports
- Data analytics dashboards
Altenar supports both white label (under their license) and turnkey/self-managed setups (under your own license).
Contact & Support
- Website: www.altenar.com
- Email: [email protected]
- Offices: Malta, UK, Spain, Italy, Colombia
- Demo Access: Available upon request
- Support:
- Dedicated account manager
- 24/7 technical support via chat, email, and ticket system
- Operator knowledge base for training and onboarding
Conclusion
Altenar is a sportsbook-first software provider known for stability, responsiveness, and focused execution. Unlike larger providers that overextend into multiple verticals, Altenar doubles down on delivering a reliable, scalable, and localized sportsbook platform—perfect for small-to-mid-sized operators and regional brands looking to scale fast.
With lean deployment timelines, trusted compliance, and modular tools for casino, CRM, and payments, Altenar offers a realistic path to market for both new and expanding brands.
Pros
- Reliable uptime with 85,000+ monthly live events
- Fast deployment and strong multilingual localization
- Operator-friendly pricing and responsive support
- Available for online and retail sportsbook setups
Cons
- Less innovative front-end design out of the box (requires customization)
- Limited proprietary casino or non-sports offerings
- May not suit large Tier 1 operators seeking full-stack customization
Disclaimer
Sports-Key.com is an independent information resource. We do not offer gambling services. Information presented is for research and comparison purposes only. Licensing and compliance remain the responsibility of the chosen provider and operator. Use of this website constitutes acceptance of our terms.